A Glance at the Male Gaze
The purpose of this paper is to understand and criticize the representation of women in advertisements. I examine the opposing yet similar ways that women are portrayed in Dove and Axe advertisements, two brands of Unilever. This paper analyzes the way in which brands market their products in such a...
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Format: | Others |
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Scholarship @ Claremont
2015
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Online Access: | http://scholarship.claremont.edu/scripps_theses/513 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1623&context=scripps_theses |