A Glance at the Male Gaze

The purpose of this paper is to understand and criticize the representation of women in advertisements. I examine the opposing yet similar ways that women are portrayed in Dove and Axe advertisements, two brands of Unilever. This paper analyzes the way in which brands market their products in such a...

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Bibliographic Details
Main Author: Cohanim, Samira
Format: Others
Published: Scholarship @ Claremont 2015
Subjects:
axe
Online Access:http://scholarship.claremont.edu/scripps_theses/513
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1623&context=scripps_theses