Genre, Birth Cohort, and Product Perception: Responses to Background Music in Commercial Advertising
Research shows that music transmits both embodied (universally perceptible) and referential (culturally specific) meanings. The present study sought to explore the persuasive power of music in commercial advertising, and the complex ties that exist between music, life experience and perception. The...
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| Format: | Others |
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Scholarship @ Claremont
2013
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/198 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1282&context=scripps_theses |