How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships

How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships

Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelin...

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Bibliographic Details
Main Author: Edwards, Remi A
Format: Others
Published: Scholarship @ Claremont 2019
Subjects:
Partnership
Brand
Marketing
Strategic
Reaffirming
Repositioning
Advertising and Promotion Management
Psychology
Online Access:https://scholarship.claremont.edu/cmc_theses/2042
https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3115&context=cmc_theses
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spelling ndltd-CLAREMONT-oai-scholarship.claremont.edu-cmc_theses-31152019-10-16T03:05:01Z How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships Edwards, Remi A Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals. 2019-01-01T08:00:00Z text application/pdf https://scholarship.claremont.edu/cmc_theses/2042 https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3115&context=cmc_theses © 2018 Remi A Edwards default CMC Senior Theses Scholarship @ Claremont Partnership Brand Marketing Strategic Reaffirming Repositioning Advertising and Promotion Management Psychology
collection NDLTD
format Others
sources NDLTD
topic Partnership
Brand
Marketing
Strategic
Reaffirming
Repositioning
Advertising and Promotion Management
Psychology
spellingShingle Partnership
Brand
Marketing
Strategic
Reaffirming
Repositioning
Advertising and Promotion Management
Psychology
Edwards, Remi A
How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
description Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals.
author Edwards, Remi A
author_facet Edwards, Remi A
author_sort Edwards, Remi A
title How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
title_short How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
title_full How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
title_fullStr How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
title_full_unstemmed How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships
title_sort how organizations and their brands leverage marketing partnerships to enhance their success: the guidelines to navigating both reaffirming and repositioning strategic partnerships
publisher Scholarship @ Claremont
publishDate 2019
url https://scholarship.claremont.edu/cmc_theses/2042
https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3115&context=cmc_theses
work_keys_str_mv AT edwardsremia howorganizationsandtheirbrandsleveragemarketingpartnershipstoenhancetheirsuccesstheguidelinestonavigatingbothreaffirmingandrepositioningstrategicpartnerships
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