Analysis of Consumer Demand for American Sports Leagues
Long before the first pitch is thrown, the first snap is taken or the first puck is dropped, organizations in the professional sports industry set their ticket prices. The secondary ticket market, on the other hand, has grown into a billion dollar industry and gages the consumer’s true willingness t...
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| Format: | Others |
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Scholarship @ Claremont
2018
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/1921 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2968&context=cmc_theses |