An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases
Through sports, cities can reach fans from all different walks of life to rally together and support a competitive cause. Each city’s fan base is distinct—with their individual personalities being reflective of the culture and environment of the home city. The intent of this paper is to study the ef...
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ndltd-CLAREMONT-oai-scholarship.claremont.edu-cmc_theses-25252017-05-12T03:30:22Z An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases Opperman, Evan Through sports, cities can reach fans from all different walks of life to rally together and support a competitive cause. Each city’s fan base is distinct—with their individual personalities being reflective of the culture and environment of the home city. The intent of this paper is to study the effect of multiple on and off field factors as they relate to attendance across three major professional sports in city markets. This will determine which city markets have the strongest, or weakest, overall fan bases. Ultimately, this study will end with an educated recommendation for professional sports franchise relocation or a league expansion. 2017-01-01T08:00:00Z text application/pdf http://scholarship.claremont.edu/cmc_theses/1512 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2525&context=cmc_theses © 2016 Evan Opperman default CMC Senior Theses Scholarship @ Claremont Sports Marketing Attendance Baseball Football Basketball Economics |
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| format |
Others
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| topic |
Sports Marketing Attendance Baseball Football Basketball Economics |
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Sports Marketing Attendance Baseball Football Basketball Economics Opperman, Evan An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| description |
Through sports, cities can reach fans from all different walks of life to rally together and support a competitive cause. Each city’s fan base is distinct—with their individual personalities being reflective of the culture and environment of the home city. The intent of this paper is to study the effect of multiple on and off field factors as they relate to attendance across three major professional sports in city markets. This will determine which city markets have the strongest, or weakest, overall fan bases. Ultimately, this study will end with an educated recommendation for professional sports franchise relocation or a league expansion. |
| author |
Opperman, Evan |
| author_facet |
Opperman, Evan |
| author_sort |
Opperman, Evan |
| title |
An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| title_short |
An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| title_full |
An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| title_fullStr |
An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| title_full_unstemmed |
An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases |
| title_sort |
analysis of sports markets: franchise relocation, league expansion, and fan bases |
| publisher |
Scholarship @ Claremont |
| publishDate |
2017 |
| url |
http://scholarship.claremont.edu/cmc_theses/1512 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2525&context=cmc_theses |
| work_keys_str_mv |
AT oppermanevan ananalysisofsportsmarketsfranchiserelocationleagueexpansionandfanbases AT oppermanevan analysisofsportsmarketsfranchiserelocationleagueexpansionandfanbases |
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