The Influence Exposure Has on Consumer Behavior
Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and hig...
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| Format: | Others |
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Scholarship @ Claremont
2016
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/1251 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2308&context=cmc_theses |