The Development of Entrepreneurial Decision Making: The Effect of Feedback and Gender on Risk Taking, Confidence and Decision Making

• Main Author: Jain, Rhea
• Format: Others
• Published: Scholarship @ Claremont 2015
• Subjects: Decision Making; Entrepreneurship; Gender; Feedback; Risk-Taking; Confidence; Psychology
• Online Access: http://scholarship.claremont.edu/cmc_theses/1146; http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2181&context=cmc_theses

The study examined the effect of feedback and gender on confidence, risk taking and decision making. Surveys were administered to 88 male and 110 female college students (N=198). Males were shown to be higher in risk taking than females. Individuals who received positive feedback were highest in both risk taking and confidence. Among individuals who received positive feedback, men were especially higher in risk taking and confidence than women. Regarding decision making, the study showed that there was no significant difference between males and females. Although, males had an advantage in the positive feedback condition and a disadvantage in the negative feedback condition, the results were not significant. Decision making was shown to be positively correlated with confidence but not with risk taking. The applications of the findings to entrepreneurship are discussed.