Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
This paper explores the factors related to demand for craft beer and whether there is a specific stereotype of craft beer drinkers that aligns with this demand. Using regression analysis on data from all 50 states, this paper concludes that there is a significant correlation between the number of or...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholarship @ Claremont
2013
|
| Subjects: | |
| Online Access: | http://scholarship.claremont.edu/cmc_theses/780 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1781&context=cmc_theses |