Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand

This paper explores the factors related to demand for craft beer and whether there is a specific stereotype of craft beer drinkers that aligns with this demand. Using regression analysis on data from all 50 states, this paper concludes that there is a significant correlation between the number of or...

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Main Author: Price, Daniel
Format: Others
Published: Scholarship @ Claremont 2013
Subjects:
Online Access:http://scholarship.claremont.edu/cmc_theses/780
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1781&context=cmc_theses
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spelling ndltd-CLAREMONT-oai-scholarship.claremont.edu-cmc_theses-17812013-12-30T03:27:02Z Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand Price, Daniel This paper explores the factors related to demand for craft beer and whether there is a specific stereotype of craft beer drinkers that aligns with this demand. Using regression analysis on data from all 50 states, this paper concludes that there is a significant correlation between the number of organic farms, colleges, and 55-64 year olds and the number of craft breweries in a state, suggesting that there is evidence that craft beer drinkers tend to be eco-friendly. The paper then goes on to briefly discuss certain production, distribution, and expansion strategies. 2013-01-01T08:00:00Z text application/pdf http://scholarship.claremont.edu/cmc_theses/780 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1781&context=cmc_theses © 2013 Daniel Price CMC Senior Theses Scholarship @ Claremont Craft Beer Demand Factors Start-up Strategies Entrepreneurial and Small Business Operations
collection NDLTD
format Others
sources NDLTD
topic Craft
Beer
Demand
Factors
Start-up
Strategies
Entrepreneurial and Small Business Operations
spellingShingle Craft
Beer
Demand
Factors
Start-up
Strategies
Entrepreneurial and Small Business Operations
Price, Daniel
Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
description This paper explores the factors related to demand for craft beer and whether there is a specific stereotype of craft beer drinkers that aligns with this demand. Using regression analysis on data from all 50 states, this paper concludes that there is a significant correlation between the number of organic farms, colleges, and 55-64 year olds and the number of craft breweries in a state, suggesting that there is evidence that craft beer drinkers tend to be eco-friendly. The paper then goes on to briefly discuss certain production, distribution, and expansion strategies.
author Price, Daniel
author_facet Price, Daniel
author_sort Price, Daniel
title Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
title_short Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
title_full Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
title_fullStr Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
title_full_unstemmed Start-up Craft Brewery Strategies: A Look into What Factors Correlate with Demand
title_sort start-up craft brewery strategies: a look into what factors correlate with demand
publisher Scholarship @ Claremont
publishDate 2013
url http://scholarship.claremont.edu/cmc_theses/780
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1781&context=cmc_theses
work_keys_str_mv AT pricedaniel startupcraftbrewerystrategiesalookintowhatfactorscorrelatewithdemand
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