Social Network: The Case of Major League Soccer and Facebook Likes
The rise of Major League Soccer in the United States has taken place during an influential spread of social media. This paper conducts an empirical analysis of the effects of several variables on the Facebook "likes" of individual Major League Soccer Facebook homepages. Variables from prev...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholarship @ Claremont
2012
|
| Subjects: | |
| Online Access: | http://scholarship.claremont.edu/cmc_theses/468 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1477&context=cmc_theses |