| Summary: | 動腦會議是傳播代理商工作職務中很重要的一種會議形式，希望在最短時間內收集最多兼具質與量的創意點子。然而，研究者卻發現會議中總是少數幾個人開口，造成動腦會議不動腦的現象。語言是動腦會議中最重要的互動工具，而言談行動中因為社會結構之故，必然存在著權力關係。
本研究透過對話分析及批判論述分析，藉媒體代理商裡的動腦會議對話記錄作為分析個案，並分析動腦會議中之言談互動，以及權力的建構與改變。
本研究發現，當創意遇見權力時，權力關係與以下幾個面向有關。第一，引導人角色鮮明，發言次數全場最多，並控制著整場動腦會議的進行。第二，參與者的資歷、經歷影響其表現。第三，透過主動表達、正面誘引、相互堆疊使創意浮現。四，引導人利用意識框架彰顯權力。第五，語對中的打斷或插話乃是確保資訊平等以及創意延續。第六，開玩笑與講笑話可拉近與會人員的距離以及緩和氣氛。第七，善於鼓勵促進創意發展及否決創意背後均蘊含權力關係。第八，清楚闡釋乃是掌握會議當下權力的最佳利器。第九，延續他人創意及說服他人妥協以壯大權力地位。
=== Brainstorming is a common meeting type in media agencies in order to collect ideas qualitatively and quantitatively in a short time. However, there are usually only a few participants dominating the meeting, impeding the process of brainstorming. Language is the most important tool for brainstorming process, and there is power relationship due to society structure.
Through conversation analysis and critical discourse analysis, this thesis takes conversation records of brainstorming of a media agency as study materials, analyzes dialogues of brainstorming, and structure and change of power.
First of all, the role of the facilitator is significant and competent, he dominates the brainstorming process and progress. Second, past work experience of participants matters. Third, ideas come from expression, guidance, and extension. Fourth, the facilitator utilizes ideology to show his power. Fifth, participants disrupt others to secure ideas or ensure everyone gets equal amount of information. Sixth, participants can relax a tense atmosphere with humorous jokes. Seventh, power is shown when encouragements or denials occur. Eighth, to own power, one needs clear interpretation. Lastly, a person strengthens power by elaborating on others’ ideas or persuading others.
|
|---|
