藝術經紀與導覽的商業模式研究

• Main Authors: 林雨青, Lin, Yu Ching
• Language: 英文
• Published: 國立政治大學
• Subjects: 藝術經紀; 藝術導覽; Art Agent; Art Tour
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0999330081%22.

藝術經紀與導覽的商業模式研究 === Research on business model of art agency and art tour originates from my passion for art. This passion intrigues me to construct a gateway to understanding the ongoing development of art in Taiwan. The origin of the idea is to design a business model for art services combining art agency and art tour after keen observation of the paradigm shift from manufacturing sectors to service- oriented sector and by diligent practice on innovative art services. Catering to the niche art market, this type of creative art service may not only create a new trend but also inspire more possibilities for art industries. Keywords: Art agency, Art agency, Art tour, Culture industry, Evaluation of artwork, Featured tour