企業社會績效與企業價值的關連性

• Main Authors: 王嘉宏, Wang, Chia Hong
• Language: 中文
• Published: 國立政治大學
• Subjects: 企業社會責任; 企業社會績效; 企業財務績效; 企業價值; 托賓q比率; CSR; CSP; CFP; Firm Value; Tobin's q
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0993570311%22.

　　企業社會績效(Corporate Social Performance; CSP)和企業財務績效(Corporate Financial Performance; CFP)的關聯性是近年來在學術界最常被討論的一個議題，從企業經營的觀點，到底企業進行企業社會責任(Corporate Social Responsibility; CSR)所表現出來的企業社會績效能不能帶動企業財務績效的提升最後創造企業價值(Firm Value; FV)，則是許多企業經營者所關心的。本文試圖研究企業社會績效和企業價值的關聯，希望藉由全盤的分析，從企業社會績效對企業財務績效的因果關係，和企業社會績效透過何種管道提升企業價值，以及企業到底該如何看待企業社會責任這幾個面向，去探討企業社會績效和企業價值的關係。希望能夠將學理上的理論和實務面的思考進行結合。 　　本研究利用Tobin’ q拆解的方式分析可能的假說，接著採取迴歸模型進行實證分析，之後進一步利用兩階段迴歸模型排除可能的內生性問題，最後得到以下的實證結果：企業社會績效能夠提升企業財務績效最後創造企業價值，而企業社會責任是一種策略性的思維，是一種價值維護甚至是創造的手段，財務績效好的公司會更有能耐去利用企業社會責任做為差異化的策略。從以上發現，本研究實證結果支持企業社會責任對於企業經營與企業價值創造有正面的效益，換言之，企業社會績效的提升對企業價值的創造是正面的。 === 　　The relationship between corporate social performance (CSP) and corporate financial performance (CFP) is the most popular issue for the past few years. From the perspective of business administration, there is always a question aroused. “As a company investment, is it really make sense to invest corporate social responsibility (CSR) in order to increase the CSP?” In other words, is higher CSP really means higher CFP and creating more firm value? This is the central question that all the business manager will like to know. This is the topic that this research paper wants to study. Besides, this research paper not only try to understand the linkage between CSP and CFP but also try to clarify how CSP affect CFP and create firm value. 　　The methodology be used in this study is the decomposition of Tobin’s q and two-stage regression in order to avoid potential endogenous problem. After several empirical tests for the potential hypothesis, the empirical evidence shows that a higher CSP can increase CFP and create firm value in the end. Furthermore, the investment of CSR is a strategic thinking for company to preserve their firm value and create new value of the firm. The linkage between CSP and firm value is positive and should be consider as a strategy for company who want value creation.