| Summary: | 創設諮詢機構協助台灣學生申請德國大學 === Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up.
The objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities.
It is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students.
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