我國證券商國際化佈局東南亞：發展為亞洲區域型券商策略之研究

• Main Authors: 李翰林, Li, Han Lin
• Language: 中文
• Published: 國立政治大學
• Subjects: 證券業; 證券市場; 東南亞; 亞洲區域型券商; Securities firms; Securities market; Southeast Asia; Regional securities firms in Asia
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0104352030%22.

自2014年政府提出金融業「打亞洲盃」的政策願景後，金融業開始更為積極的構思如何佈局東南亞，其中證券業因國內市場經營不易，證券市場逐漸萎縮，因此更急需往國外發展，開拓業務範圍。唯東南亞國家多因語言差異、風俗習慣隔閡，及資訊取得不易等因素，台灣證券商在缺乏資訊的情況下難以判斷應佈局於何處，以及應如何佈局，故本研究藉由蒐集各國文獻及資訊之文獻分析法，統整分析後提出台灣證券業佈局東南亞可行的策略、方向，從最基礎的經濟環境切入，分析潛在市場規模大小和未來成長潛力，找尋合適的佈局標的，擴大經營版圖，擺脫台灣證券市場萎縮之困境，並建構出適合台灣證券業之國際化經營發展策略，期能與國外證券商分庭抗禮，乃至於發展為亞洲區域型券商。 === Since Taiwan government announced that financial sectors competing across Asia in 2014, Taiwan’s financial institutions has worked more aggressively on how to reaching out to Southeast Asia. Especially for securities sectors, Taiwan’s securities firms need to expand business abroad because Taiwan’s securities market are shriveling. Because of the shortage of data and difference of languages, it is difficult for Taiwan’s securities firms to do research in finding out appropriate target market to invest in. So the purpose of this study is to find out the most appropriate target market to invest in for Taiwan’s securities firms. This study found out the best entry target and the development strategy for Taiwan securities sectors to develop into regional securities firms in Asia by case study between international level securities firm and Taiwan securities firm.