道德企業的臉書粉絲團：社群對話與意義行銷

道德企業的臉書粉絲團：社群對話與意義行銷

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道德企業的臉書粉絲團：社群對話與意義行銷 === Fair Trade is for more than just coffee: Oliberté and prAna sell clothing, shoes, and accessories. Corporate social responsibility now takes the shape of business models. For each item sold, TOMS and Warby Parker give an item to someone in need. The present study takes a clo...

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Bibliographic Details
Main Authors: 丁莉安, Busch, Cara Elizabeth
Language:英文
Published: 國立政治大學
Subjects:
民族志
道德消費
臉書
公平貿易
行銷
社交媒體
digital ethnography
ethical consumption
Facebook
Fair Trade
marketing
social media
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0102461012%22.

Internet

http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0102461012%22.

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