創新生意模式 – 案例分析 LINE

• Main Authors: 李儒婷, Lee, Sabrina
• Language: 英文
• Published: 國立政治大學
• Subjects: LINE; 應用程式; 訊息; app; message
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0101933005%22.

創新生意模式 – 案例分析 LINE === As more people around the world start using smartphones, instant-messaging apps are emerging not only as an alternative to conventional mobile text-messaging, but also as a social network that could replace some of the roles played by Facebook Twitter and others. One of the fastest-growing messaging apps in the world is LINE, developed and operated by Tokyo-based LINE Corp. Just over the past year, LINE has seen the number of its users surge nearly fourfold to more than 500 million. In this paper, we will discuss the reason why LINE become so popular, and how is it new business model work. The main reason LINE become so successful is that LINE grasp the essential needs of users and it also look deeply insight the market. Each function LINE had was not innovative at that time, just like games, photo-sharing, and a Facebook-like home page and timeline, however a lot of people would find it convenient if one app can let them experience many different things, then it combine all the function to become a successful LINE. It also created a new way to communicate for boring text message. It create its virtual stickers often featuring cute and quirky cartoon characters that people can send as messages which change users communicate behavior to use stickers instead of text. By these cute character it also create new business model. The company’s revenue comes from the sales of virtual stickers as well as virtual items sold in games. Also generate with game title, which design with LINE character. The app also makes money by charging businesses that use official Line accounts to distribute promotional messages. In the future, LINE's ambition is to becoming a broader platform for social network and entertainment. The communication app category is crowded and competitive; therefore the company has to create its irreplaceable value to stand stable in this number one position.