| Summary: | 本研究旨在透過探索式的討論，輔以對個案A公司在市場導向經營策略變革之分析，探討當前我國電子產業經營之現況與發展前景。本文研究目的主要有三：（一）從台灣電子產業發展現況的回顧中，歸納出國內外市場環境之機會與挑戰；（二）彙整企業轉型關鍵因素之理論及其實際操作方式；（三）利用個案研究探討企業轉型在市場導向經營活動之實際應用與啟示。研究發現，企業面臨經營上之盲點而欲尋求突破時，無論是策略規劃之重新定位、分析企業內外在市場環境變化等資訊，進而重新評估經營策略與方向等，均有賴經營者果決而明智之策略選擇。因此，「經營者的策略敏銳及其參與程度」為企業轉型成功的關鍵因素，而轉型策略選擇之好壞，更將明顯提升或傷害企業的產業競爭力。不過，要建立起有利於永續競爭優位之市場導向經營策略，仍需企業在管理、組織以及產品等企業內外要素的配合才能順利完成。
=== This research aims to analyze the business strategy for PC industries by exploring discuss and A corporation’s market-driven business activities. This research includes following three purposes: First of all, to sum up domestic and international chances and challenges by reviewing development of PC industries in Taiwan; secondly, to clarify theories and practices of key factors of business transformation; thirdly, to explore application and implication of business transformation in case study of market-driven business activities. Research result shows that, when a corporation faces difficulties wanted to overcome, it does need business manager to make a definite and wise decision to reset plan, analyze market information, and re-evaluate business strategy. In other words, “degree of strategic sensitivity and participation for a manager” undoubtedly is the key factor of business transformation affecting its capability of competition. Anyway, this goal of making sustainable predominance strategy couldn’t be made unless combining with domestic and outside factors of management, organization, and production.
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