企業新創事業經營策略之研究-以B公司為例

• Main Authors: 徐中玲, Hsu, Chung Ling
• Language: 中文
• Published: 國立政治大學
• Subjects: 新創事業; 經營策略; 智慧資本
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0099932164%22.

自九十年代初期開始，台商在中國大陸投資案急速增加，近年來，因為大陸工資水準的增加，大中華地區的台商及陸商對系統整合的需求越來越大，因此，對於台灣的系統整合廠商擴大中國大陸市場是個好時機。然而，大陸經過幾十年的改革後，思想文化已與台灣有所不同，加上金融體系的制度不夠完整，都加深了台商西進大陸的風險。本研究主要係探討關鍵資源及智慧資本對台商西進大陸新創事業之經營績效的影響。 根據創業相關文獻回顧，本研究從智慧資本的觀點出發。參考相關學者對新創事業的經營策略的建議，本研究認為在資訊整合產業的新創事業應以無形資產做為經營策略的導向，建立不被複製之智慧資產。 本研究以個案訪談方式，選擇在大陸新創公司的台商作為研究對象。經由相關問題分析，以瞭解大陸台商之關鍵資源、經營方向與新創事業經營績效之關係。根據資料分析結果，本研究得到下列幾項重要發現： 1.資源的多寡對台商大陸新創事業的經營績效有顯著影響。 2.累積愈多的知識資源，對大陸台商新創事業愈有利。 3.大陸台商創業導向的強弱程度，對資源基礎與經營績效的關係有干擾作用；其中在知識資源對經營績效的干擾作用更明顯。 === Since early 1990s, the cases of Taiwan investment in China have been increasing rapidly. These years, the laboring cost goes up, so the demand of system integration for both Taiwanese and Chinese investors is increasing. Due to this, it’s a good timing for the Taiwanese System Integrator to develop the market in China. However, after tens of years of revolution in China, the culture and the way of thinking is totally different from Taiwanese. At the same time, the financial system is still not well-organized. All of these bring Taiwanese investors many risks. This study aimed to explore the factors of key resources and intellectual capital which will influence on the performance of the Taiwanese investors’ new ventures in China. According to the review of related literatures, this study follows the viewpoint of intellectual capital. It was supposed that the strategy of the entrepreneurial orientation should be based on intangible assests and establish a un-copied intellectual capital. The hypothesis of this study was proposed by case study. This study applied a survey of interviewing a Taiwanese investor in China. Analyses were conducted to find the relationship between the key resource of Taiwan investment in China, entrepreneurial orientation, business strategy and performance of entrepreneurial enterprises. Based on the result of data analysis, the major findings were as follows: 1. The magnitude of resources had a significant impact on the performance of the new ventures of Taiwan investment in China. 2. The more the knowledge resource was accumulated, the better the performance of the new ventures of Taiwan investment in China. 3. The degree of entrepreneurial orientation of Taiwan investment in China has a significant moderate effect on the relationship between resource base and operational performance. And the knowledge resources appeared to be more obvious.