商業計畫─歐洲文化有限公司

• Main Authors: 王茂榮, Wild, Markus
• Language: 中文
• Published: 國立政治大學
• Subjects: 商業計畫
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0097933031%22.

商業計畫─歐洲文化有限公司 === Under the name ecc – european culture company Ltd., Ilka and Markus Wild started to build up a business in summer 2009. This company shall to focus on consulting in three fields : Public- and Media Relations, Language & Intercultural issues and giving presentations. These fields tend to be connected to each other. Since one of the founders, Ms. Ilka Wild, is an experienced linguist the language division shall be first of all the core of ecc. Hence ecc want to offer language courses and tutorials for young professionals and companies which are dealing with European countries or with business partners from the European environment respectively. Moreover the management wants to relate the language part with intercultural trainings. They believe that it is very useful for any kind of communication if you have an understanding of the cultural roots of your counterpart, especially if you have to negotiate or closing a deal. The second division shall be presentation training in this ecc wants to develop a partnership with another company, Affinity Asia Consulting Ltd. and their owner, Mr. Richard deVries. He is an experienced trainer for presentation seminars. Together both companies want to offer first of all tailor made seminars for presentation trainings which focuses on the expectations of the potential European target audience. The third field ecc wants to establish is Public and Media Relation consulting. The founders think that there are many small and medium sized companies in Taiwan, which already have business or customer in Germany but they are facing a lack of profile or awareness in their target region Europe. Since the other founder, Mr. Markus Wild is an experienced PR professional who worked 5 years as a spokesman for a 5bn-Euro energy company the founders believe that ecc can offer PR-advisory in the near future.