生殖醫學藥物產品G之業務策略分析─M企業在台灣個案分析

The case study provides an analysis of the business strategy and advantages of Company M, a German-based pharmaceutical company and current leader in Taiwan’s reproductive health treatment market. This study reviews how Company M’s follicle-stimulating hormone (FSH) Product G has been able to mainta...

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Bibliographic Details
Main Authors: 鍾雯華, Chung, Wendy
Language:英文
Published: 國立政治大學
Subjects:
FSH
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0097933002%22.