| Summary: | 柔性權力一詞已是大家耳熟能詳的名詞，透過公眾外交方式增進跨文化間的理解並培養國際化人才已逐漸成為時代潮流，公眾外交運用的途徑多元，但總不脫以柔性權力資源促進跨文化間理解的原則，歐盟2004年開始實施「伊拉斯莫斯世界」(Erasmus Mundus) 計畫，旨在提昇歐洲高等教育品質及促進與非會員國的合作、吸引更多第三國學生及學者赴歐交流，讓歐洲成為教育卓越中心的代表，該計畫的實施可看出歐盟從歐境內高等教育的整合、促進歐洲各國文化的理解到向全世界推廣其教育理念、文化資源的努力，本研究以伊拉斯莫斯世界計畫為例，探討歐盟如何憑藉此計畫發揮歐盟的柔性權力資源以吸引更多世界各地人民赴歐求學，進而達到歐洲認同的影響力。 === With the increasing influence and visibility of “soft power” over recent years, it becomes ever more important to understand how to exercise such power effectively. One of the key instruments of soft power is public diplomacy. In Europe, public diplomacy is viewed as the number one priority across a whole spectrum of issues; therefore, the European Union (EU) is regarded as a model of how to utilize soft power. Launched in 2004, the Erasmus Mundus programme is considered to be a part of the EU’s public diplomacy.
Erasmus Mundus is a cooperation and mobility programme in the field of higher education. The aim of the programme is to promote European higher education, and to improve and enhance the career prospects of students. The programme also aims to promote intercultural understanding through cooperation with third countries, in order to contribute to the sustainable development of higher education in those countries, in accordance with EU external policy objectives. This study examines how the EU employs public diplomacy by means of the Erasmus Mundus Programme.
|
|---|
