台商生活在地化之個案研究-以廣州市為例

• Main Authors: 李敏菁, Lee, Ming Ching Anita
• Language: 英文
• Published: 國立政治大學
• Subjects: 群際接觸; 在地化; 台商研究; intergroup contact; localization; Taishang Study
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0096925008%22.

The purpose of this study is to investigate the core elements of merging into local society by reducing the prejudice. The following four factors were discussed : (1) equal group status within the situation, (2) intergroup cooperation, (3) common goals, and (4) the support of authorities, law or custom. Then subjects were recruited in the in-depth interviews. They were required do a field research during which the Taiwanese businessmen settled in Guangzhou. From the data analysis, it was discovered that the more good contact experiences Taiwanese Businesspeople have, the easier for them to reduce intergroup prejudice and leads to merge into local society easier in China. The main effected factor was not related to profit – making. Based upon the result of the thesis, if Taiwanese businesspeople lack for such good contact experiences to contact the locals, they would identify themselves as Taiwanese. The main concerns of this dissertation are as following：Would it the possible for Taiwanese to reduce their prejudice toward Chinese through intergroup contacts？And, would the intergroup contacts help Taiwanese immigrants integrate into local community？These two questions are answered. === The purpose of this study is to investigate the core elements of merging into local society by reducing the prejudice. The following four factors were discussed : (1) equal group status within the situation, (2) intergroup cooperation, (3) common goals, and (4) the support of authorities, law or custom. Then subjects were recruited in the in-depth interviews. They were required do a field research during which the Taiwanese businessmen settled in Guangzhou. From the data analysis, it was discovered that the more good contact experiences Taiwanese Businesspeople have, the easier for them to reduce intergroup prejudice and leads to merge into local society easier in China. The main effected factor was not related to profit – making. Based upon the result of the thesis, if Taiwanese businesspeople lack for such good contact experiences to contact the locals, they would identify themselves as Taiwanese. The main concerns of this dissertation are as following：Would it the possible for Taiwanese to reduce their prejudice toward Chinese through intergroup contacts？And, would the intergroup contacts help Taiwanese immigrants integrate into local community？These two questions are answered.