行動商務的經營模式研究

• Main Authors: 姜里陽, Chiang, Leon
• Language: 中文
• Published: 國立政治大學
• Subjects: 行動商務; mobile commerce; mobile 2.0
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0095932064%22.

台灣目前行動電話市場已趨向飽和，所以已經擁有了高普及率，那麼高使用率就是下一階段該努力的方向。而加值服務就是促使高使用量的關鍵。 加值服務讓行動電話從「耳朵的時代」轉變成「眼睛的時代」，不再只是接打電話的工具，而是可以下載電影、聽音樂，甚至行動電話不再是工具，而是個人代表。 行動商務的運用需要三個條件。基礎建設的創新、加值服務的應用與手持式裝置的成熟。基礎建設的創新是要讓無線網路的技術穩定、快速且全面無死角，才有辦法談到後續的加值服務。其次是加值服務的應用，加值服務的應用不需贅言，他會是加值應用服務的核心，其必須滿足使用者的需求才有意義。最後則是手持式裝置的成熟，其中包括顯示方式、大小及格式相容等問題。 在強調以人為本的現代社會，行動電話也將從人出發，滿足使用者的需求。所以Mobile 2.0就這樣出現。 所以本研究將以Mobile 2.0概念出發，研究未來行動商務的應用和可能發展的硬體裝置。 === The mobile communication market in Taiwan has reached saturation with cell phones being readily accessible. The focus for future development hence points to increasing the usage of such communication devices, and the key lies in the introduction of accessorial services. These accessorial services allowed telecommunication to evolve from the “age of hearing” to the “age of visualization”. Communication devices no longer serve to simply communicate, but also to download movies and to listen to music. They are no longer used as tools, but as a representation of the user. There are three factors involved in the application of telecommunication in business: infrastructure, accessorial services, and hardware installation. A well-established infrastructure involves a stable, efficient, and well-covered wireless network and enables the use of accessorial services. The application of accessorial services must fulfill the customer's needs. In addition, the installation of hardware must be well developed to be fully compatible between differences in size, graphics, formats, etc. With the modern society taking the idea of individualism as the center, communication devices will do the same to fulfill users' demands. This is the idea behind "Mobile 2.0." The study is based on the ideas of Mobile 2.0 to study future business applications and hardware accessories.