台灣連接器產業代理、委外、及自製經營模式探討-以個案公司為例

• Main Author: 劉興義
• Language: 中文
• Published: 國立政治大學
• Subjects: 連接器; 代理; 委外; 自製; 經營模式; Connector; Agency; Outsourcing; In-House Production; Business model
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0094932044%22.

全球電子產業發展日趨快速，產值日益增加，連接器亦屬於電子產品中的關鍵零組件，台灣連接器產業中，產品範疇廣大、種類繁多，各家公司規模大小差距甚大，各自發展屬於自己的利基型市場，經營模式也大不相同。所以，此研究將以電子連接器產業為研究調查之對象，以個案公司為例，利用SWOT分析法，描述三種不同經營模式-代理(Agency)、委外(Outsourcing)與自製(In-House Production)，所遇到的優勢、劣勢與機會、威脅。 本研究並歸納出，三種不同的經營模式，在經營模式上的優點與缺點，以個案公司在各階段經營模式內遇到的決策議題與經營方針來說明，本研究最後發現，個案公司是連接器產業中同時存在三種經營模式的特殊案例，三種經營模式互補，利用各經營模式優勢輔以個案公司業務推展能力，發揮三種經營模式之综效，讓個案公司有突破性的經營成長績效。 === In the rapidly developing global electronic industry with ever increasing output, the connectors are key components of all electronic products. Taiwan’s connector industry has been providing the global electronic market with varieties of products covering a comprehensive spectrum of applications, with providers differing vastly in their sizes, market niches and business models. This research aims to study the electronic connector industry by conducting SWOT analysis on a case company, to examine the strength/weakness and opportunity/threat faced by the company when taking each of three possible business models: agency, outsourcing and in-house production. This research is summarized by describing the pros and cons of three business models using decision issues and business policies which the case company encounters at each stage of business model. This research also discovers that the case company is special in the connector industry being the sole company operating simultaneously on three models that mutually complement one another with individual advantage boosted by the company’s business promotion capability to gain synergy of the three models. Through the synergy, the company is able to achieve breakthrough in business growth.