我國政府商業e化推動策略之探討 －以流通業與物流業為例

• Main Authors: 張永美, Chang,Yung-Mei
• Language: 中文
• Published: 國立政治大學
• Subjects: 商業e化; 流通業; 物流業; 受輔導廠商; 帶動上線企業; B2B E-Commence; Retailing Industry; Logistics Industry; Sponsored Firm; Affiliated Firm
• Online Access: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0091932603%22.

台灣加入WTO後，各產業面臨全球化之激烈競爭，而國內流通業者如何在連鎖化、大型化、多樣化、差異化的趨勢中，善用高科技，創新經營模式，提升競爭力，已是刻不容緩的課題。台灣流通業者，規模小，數量多，e化人才不足，因此政府在這方面之協助，更顯重要性。 商業司自民國90年起推動「商業e化輔導推動計畫」至民國93年止已輔導了127個體系，共由127家受輔導廠商及其帶動上線企業26,641家接受政府補助進行各項B2B需求鏈的e化應用，如電子採購(e-Procurement)、電子帳務處理(e-Payment)、企業資源規劃(Enterprise Resource Planning)、協同規劃/預測/補貨系統(Collaborative Planning， Forecasting & Replenishment)等。 為了暸解其效益，本研究就民國93年年度接受政府輔導的11個行業別，42個體系，42家受輔導廠商及5,697家帶動上線企業進行問卷普查，及個案訪談加上專家意見，進行方式與步驟如下： 1. 針對帶動上線企業之問卷調查與分析，暸解其持續上線狀況，e化效益，e化交易金額比重，e化困難點，e化滿意度並給予企業提出相關建議等。 2. 依據帶動上線企業各項問卷普查及意見彙整後，再提供受輔導廠商予以回覆，並了解關鍵性績效指標之改善或提升程度。 3. 針對回卷率特別偏低或高，或無持續上線率偏高，或持續上線率高，之受輔導廠商進行深度個案訪談。 4. 佐以商業司主辦的各項會議之專家意見 本研究綜合上述各項調查、個案訪談、意見彙總，除瞭解政府商業e化推動措施對流通業及物流業之效益外，亦針對政府、流通業及資服業提出建議，希望能在產官學研的共同努力下，利用e化提升我國流通業之競爭力。 === Industries in Taiwan have been facing severe competition in the global marketplace since Taiwan joined the World Trade Organization (WTO). E-Commerce is touted as the necessary technology and management innovation for the retailing industry in Taiwan to improve its productivity and competitiveness. Since most retailers in Taiwan are small and medium firms, they frequently lack sufficient resource to implement E-Commerce. Consequently, government must provide the retailers with necessary support and guidance to upgrade their E-Commerce practices. The Department of Commerce (DOC) in Taiwan has been actively assisting the retailers with their e-commerce implementation. Between 2001 and 2004, DOC embarked on the “E-Commerce Promotion and Assistance Plan” and successfully established 127 E-Commerce systems, sponsored 127 firms who subsequently involved 26,641 affiliated firms downstream to implement various B2B programs, including e-Procurement, e-Payment, Enterprise Resource Planning (ERP), and Collaborative Planning, Forecasting & Replenishment (CPFR). The purpose of this study is to assess the effectiveness of DOC’s current E-Commerce policy for supporting the retailers in Taiwan. To collect necessary information, this study surveyed 42 systems, 42 sponsored firms and 5,697 affiliated firms, visited several individual retailers, and interviewed a few industry experts. The following is the research procedure followed by this study. 1. Based on the completed questionnaires from the affiliated firms, this study analyzed and studied the progress, effectiveness, sales contribution, difficulties, and satisfaction of their E-Commerce implementation. Accordingly, several suggestions for improvement were proposed. 2. The feedback from the affiliated firms was provided to those sponsored firms for adjusting their future E-Commerce strategies. 3. Identified several sponsored firms who had either low or high usage of the established E-Commerce programs and conducted in-depth interviews to understand the success and failure of the implementation. 4. Solicited expert opinions from a few DOC-sponsored meetings. With valuable information collected from the above sources, this study intends to shed light in the effectiveness of the government’s current E-Commerce policy. Additionally, this study hopes to provide suggestions to the government, the retailing industry, and the IT industry for improving the practice of E-Commerce and ultimately the global competitiveness of the retailing industry in Taiwan.