Applying Grunig's two way symmetrical model : a Q-sort of Major League Baseball communication and public relations professionals
This study examines the roles and functions of public relations professionals in Major League Baseball. Grunig's four models of public relations were used to categorize the perceptions of the respondents regarding this subject.Eleven respondents took part in this study. All were given thirty-si...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/187292 http://liblink.bsu.edu/uhtbin/catkey/1246461 |