Factors involved in management decision-making : a study of Indiana hospital public relations directors' perceptions

• Main Author: Roberts, Angela K.
• Other Authors: Ball State University. Dept. of Journalism.
• Format: Others
• Published: 2011
• Subjects: Hospitals > Public relations.; Public relations personnel.; Hospitals > Administration.
• Online Access: http://cardinalscholar.bsu.edu/handle/handle/185153; http://liblink.bsu.edu/uhtbin/catkey/941717

This study of Indiana hospital public relations professionals investigated factors predicting a person's participation in management decision-making. A telephone survey was conducted of professionals directing public relations activities in Indiana hospitals, yielding 55 usable responses.Each respondent was asked the likelihood he or she would be called on by top hospital management to help solve hospital problems, and the likelihood that his or her advice would be seriously considered when making major decisions about programs or policies. Each of the seven questions was answered using a Likert-type scale, with values assigned from 1.0 (highly unlikely) to 5.0 (highly likely). Values were averaged for a total "influence" score.A stepwise multiple regression measured the relationship between influence scores and eight variables: age, gender, salary, department size, education, manager score, technician score, and use of research and evaluation. Only the manager score, research score, and department size were found to be related to influence. === Department of Journalism