Fringe area television news ratings : a study of the television news viewing habits of Muncie, Indiana, residents
This thesis has investigated the local Indianapolis television news viewing habits of the residents of Muncie, Indiana. The thesis also explored similarities between Muncie TV news viewing habits and those of the rest of central Indiana.The study used a random telephone survey method to gather data....
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/182200 http://liblink.bsu.edu/uhtbin/catkey/264633 |
| Summary: | This thesis has investigated the local Indianapolis television news viewing habits of the residents of Muncie, Indiana. The thesis also explored similarities between Muncie TV news viewing habits and those of the rest of central Indiana.The study used a random telephone survey method to gather data. Past area viewing trends recorded by the Arbitron Company of Chicago were also used for informal comparisons of Muncie and central Indiana viewing preferences of Indianapolis TV newscasts.Demographic analyses of TV news audiences of the Indianapolis commercial network television affiliates were conducted in order to help describe the participation of each station's Muncie audience. |
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