The strategy of marketing American capital goods in the Latin American Free Trade Association : a market analysis
This thesis explores the marketing of American capital goods in the Latin American Free Trade Association (LAFTA).The Importance of capital goods to LAFTA development was discussed. Machinery used for the production of other products is Important since LAFTA must achieve self-sufficiency by providin...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/180550 http://liblink.bsu.edu/uhtbin/catkey/415435 |
| Summary: | This thesis explores the marketing of American capital goods in the Latin American Free Trade Association (LAFTA).The Importance of capital goods to LAFTA development was discussed. Machinery used for the production of other products is Important since LAFTA must achieve self-sufficiency by providing products manufactured in LAFTA before a common market is established.The problems of regional Integration were analyzed. These problems must be resolved If the common market Is to be functional by 1985. This date was established at Punta del Este, Uruguay, In 1967 by the chief executives of all Latin American nations.'In order to determine how American firms are preparing for the Latin American common market a mailed questionnaire was sent to 100 manufacturers of seven categories of capital goods. The 42 responses were analyzed to determine if American manufacturers are preparing for regional integration.The conclusion is that American firms are not confident that there will be a Latin American Common Market and they are not actively assisting LAFTA nations to achieve self-sufficiency. |
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