One and done: predicting paper towel use using a reasoned action approach

As environmental concerns increase, scientists, politicians, and laypersons are looking for ways to decrease our footprint on the earth. One method is to reduce the amount of waste produced. This study utilizes the Reasoned Action Model (Fishbein & Ajzen, 2010) to predict intentions to use a sin...

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Bibliographic Details
Main Author:	Dunlap, Kathryn
Other Authors:	Tagler, Michael
Published:	2014
Online Access:	http://cardinalscholar.bsu.edu/handle/123456789/198471

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spelling	ndltd-BSU-oai-cardinalscholar.bsu.edu-123456789-1984712014-07-31T03:31:40ZOne and done: predicting paper towel use using a reasoned action approachDunlap, KathrynAs environmental concerns increase, scientists, politicians, and laypersons are looking for ways to decrease our footprint on the earth. One method is to reduce the amount of waste produced. This study utilizes the Reasoned Action Model (Fishbein & Ajzen, 2010) to predict intentions to use a singular paper towel. Results support the validity of the model for accurately predicting intentions. To investigate the validity of the model for predicting behavior, past power towel usage was used as a proxy to future behavior. Personal norms and intentions combined to account for the most variance in paper towel usage. Additionally, participants were randomly assigned to watch a persuasive video on using a single paper towel or a control video. T-tests revealed that the persuasive video increased attitudes, perceived behavioral control, and intentions to using a single paper towel.Tagler, Michael2014-07-29T15:29:11Z2014-07-29T15:29:11Z2014-07-19http://cardinalscholar.bsu.edu/handle/123456789/198471
collection	NDLTD
sources	NDLTD
description	As environmental concerns increase, scientists, politicians, and laypersons are looking for ways to decrease our footprint on the earth. One method is to reduce the amount of waste produced. This study utilizes the Reasoned Action Model (Fishbein & Ajzen, 2010) to predict intentions to use a singular paper towel. Results support the validity of the model for accurately predicting intentions. To investigate the validity of the model for predicting behavior, past power towel usage was used as a proxy to future behavior. Personal norms and intentions combined to account for the most variance in paper towel usage. Additionally, participants were randomly assigned to watch a persuasive video on using a single paper towel or a control video. T-tests revealed that the persuasive video increased attitudes, perceived behavioral control, and intentions to using a single paper towel.
author2	Tagler, Michael
author_facet	Tagler, Michael Dunlap, Kathryn
author	Dunlap, Kathryn
spellingShingle	Dunlap, Kathryn One and done: predicting paper towel use using a reasoned action approach
author_sort	Dunlap, Kathryn
title	One and done: predicting paper towel use using a reasoned action approach
title_short	One and done: predicting paper towel use using a reasoned action approach
title_full	One and done: predicting paper towel use using a reasoned action approach
title_fullStr	One and done: predicting paper towel use using a reasoned action approach
title_full_unstemmed	One and done: predicting paper towel use using a reasoned action approach
title_sort	one and done: predicting paper towel use using a reasoned action approach
publishDate	2014
url	http://cardinalscholar.bsu.edu/handle/123456789/198471
work_keys_str_mv	AT dunlapkathryn oneanddonepredictingpapertoweluseusingareasonedactionapproach
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One and done: predicting paper towel use using a reasoned action approach

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