Lockdown and Sustainability: An Effective Model of Information and Communication Technology

• Main Authors: Shareef, M.A., Dwivedi, Y.K., Wright, A., Kumar, V., Sharma, S.K., Rana, Nripendra P.
• Language: en
• Published: 2020
• Subjects: Lockdown; Covid-19; Social isolation; Pandemic; Social crisis; Sustainability; Social psychology; Human behaviour
• Online Access: http://hdl.handle.net/10454/18263

Yes === Covid-19, a corona virus, has maintained its momentum in spreading among communities. In this context of social crisis, this study seeks to identify the reasons for the partial failure to fulfill the intended goal of lockdown, and to formulate an inclusive behavioral model reflecting comprehensive human behavior and social psychology. In order to answer the research questions, this study has conducted extensive interviews among individuals who were targets of the lockdown system. From this exploratory and qualitative investigation, researchers have recognized four paradigms as the key to understanding human behavior and social psychology in violating lockdown as a social isolation system during this period of crisis. The identified parameters depicting social behavior are: Derogation and Argument (SDA), Tangible Need and Deficiency (TND), Intangible Desire and Expectancy (IDE), and Evaluation of Benefit and Loss (UBL). Finally, as a comprehensive guideline, a grounded theory of the social behavior ‘paradigm for lockdown violation (PLV)’ is explored as the reason for the violation of the social system. === The full-text of this article will be released for public view at the end of the publisher embargo on 6 Jul 2022.