From ‘touch’ to a ‘multisensory’ experience: The impact of technology interface and product type on consumer responses
Yes === Online retailers are increasingly using augmented reality (AR) and virtual reality (VR) technologies to solve mental and physical intangibility issues in a product evaluation. Moreover, the technologies are easily available and accessible to consumers via their smartphones. The authors condu...
| Main Authors: | , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18169 |