Perceived helpfulness of eWOM: emotions, fairness and rationality

Perceived helpfulness of eWOM: emotions, fairness and rationality

Yes === Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online re...

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Bibliographic Details
Main Authors: Ismagilova, Elvira, Dwivedi, Y.K., Slade, E.
Language:en
Published: 2019
Subjects:
Online review
Helpfulness
Negative emotions
Online Access:http://hdl.handle.net/10454/16841
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spelling ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-168412020-08-18T05:00:46Z Perceived helpfulness of eWOM: emotions, fairness and rationality Ismagilova, Elvira Dwivedi, Y.K. Slade, E. Online review Helpfulness Negative emotions Yes Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the theory of information processing, attribution theory, and cognitive appraisal theory of emotions. Using findings from this study, practitioners can make review websites more user-friendly which will help readers avoid information overload and make more informed purchase decisions. 2019-02-25T12:46:04Z 2019-02-25T12:46:04Z 2020-03 2019-02-01 2019-02-15 Article Accepted manuscript Ismagilova E, Dwivedi YK nad Slade E (2020) Perceived helpfulness of eWOM: emotions, fairness and rationality. Journal of Retailing and Consumer Services. 53: 101748. http://hdl.handle.net/10454/16841 en https://doi.org/10.1016/j.jretconser.2019.02.002 © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
collection NDLTD
language en
sources NDLTD
topic Online review
Helpfulness
Negative emotions
spellingShingle Online review
Helpfulness
Negative emotions
Ismagilova, Elvira
Dwivedi, Y.K.
Slade, E.
Perceived helpfulness of eWOM: emotions, fairness and rationality
description Yes === Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the theory of information processing, attribution theory, and cognitive appraisal theory of emotions. Using findings from this study, practitioners can make review websites more user-friendly which will help readers avoid information overload and make more informed purchase decisions.
author Ismagilova, Elvira
Dwivedi, Y.K.
Slade, E.
author_facet Ismagilova, Elvira
Dwivedi, Y.K.
Slade, E.
author_sort Ismagilova, Elvira
title Perceived helpfulness of eWOM: emotions, fairness and rationality
title_short Perceived helpfulness of eWOM: emotions, fairness and rationality
title_full Perceived helpfulness of eWOM: emotions, fairness and rationality
title_fullStr Perceived helpfulness of eWOM: emotions, fairness and rationality
title_full_unstemmed Perceived helpfulness of eWOM: emotions, fairness and rationality
title_sort perceived helpfulness of ewom: emotions, fairness and rationality
publishDate 2019
url http://hdl.handle.net/10454/16841
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AT dwivediyk perceivedhelpfulnessofewomemotionsfairnessandrationality
AT sladee perceivedhelpfulnessofewomemotionsfairnessandrationality
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