The effect of characteristics of source credibility on consumer behaviour: a meta-analysis

Yes === The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and...

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Main Authors:	Ismagilova, Elvira, Slade, E., Rana, Nripendra P., Dwivedi, Y.K.
Language:	en
Published:	2019
Subjects:	Electronic word of mouth (eWOM) Meta-analysis Characteristics of source credibility Consumer behaviour
Online Access:	http://hdl.handle.net/10454/16838

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spelling	ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-168382020-08-04T05:00:46Z The effect of characteristics of source credibility on consumer behaviour: a meta-analysis Ismagilova, Elvira Slade, E. Rana, Nripendra P. Dwivedi, Y.K. Electronic word of mouth (eWOM) Meta-analysis Characteristics of source credibility Consumer behaviour Yes The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities. 2019-02-22T16:51:31Z 2019-02-22T16:51:31Z 2020-03 2019-01-06 2019-02-02 Article Accepted manuscript Ismagilova E, Slade E, Rana NP et al (2020) The effect of characteristics of source credibility on consumer behaviour: a meta-analysis. Journal of Retailing and Consumer Services. 53: 101736. http://hdl.handle.net/10454/16838 en https://doi.org/10.1016/j.jretconser.2019.01.005 © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
collection	NDLTD
language	en
sources	NDLTD
topic	Electronic word of mouth (eWOM) Meta-analysis Characteristics of source credibility Consumer behaviour
spellingShingle	Electronic word of mouth (eWOM) Meta-analysis Characteristics of source credibility Consumer behaviour Ismagilova, Elvira Slade, E. Rana, Nripendra P. Dwivedi, Y.K. The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
description	Yes === The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.
author	Ismagilova, Elvira Slade, E. Rana, Nripendra P. Dwivedi, Y.K.
author_facet	Ismagilova, Elvira Slade, E. Rana, Nripendra P. Dwivedi, Y.K.
author_sort	Ismagilova, Elvira
title	The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
title_short	The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
title_full	The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
title_fullStr	The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
title_full_unstemmed	The effect of characteristics of source credibility on consumer behaviour: a meta-analysis
title_sort	effect of characteristics of source credibility on consumer behaviour: a meta-analysis
publishDate	2019
url	http://hdl.handle.net/10454/16838
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The effect of characteristics of source credibility on consumer behaviour: a meta-analysis

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