Interview with John M. Gallaugher on Information systems: A manager's guide to harnessing technology, by John Gallaugher
This book is a free online Management Information Systems textbook that teaches students how he or she will experience IS from a manager's perspective first hand through chapters that include both text and bleeding-edge cases. Concepts introduced are supplemented with interesting cases on firms...
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| Format: | Others |
| Language: | English |
| Online Access: | https://www.youtube.com/embed/L9HiM0bbWWg http://hdl.handle.net/2345/bc-ir:107855 |
| Summary: | This book is a free online Management Information Systems textbook that teaches students how he or she will experience IS from a manager's perspective first hand through chapters that include both text and bleeding-edge cases. Concepts introduced are supplemented with interesting cases on firms from many industries which help to immediately engage students and provide them with real world examples such as Netflix, Zara's, Google and more. Published by Flat World Knowledge, the book is intended for undergraduate and/or graduate courses in Management Information Systems and Information Technology. Though available free online it can also be purchased in print. === Title supplied by cataloger. |
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