Magical and Revolutionary? Audience Sensemaking of Apple's iPad
Thesis advisor: Mary Ann Glynn === My dissertation examines changes in audience sensemaking by the public and media about Apple’s novel product, iPad. My study begins on December 28, 2009, one-month before the introduction of the iPad by Apple and ends with the anniversary of its retail availability...
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| Format: | Others |
| Language: | English |
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Boston College
2016
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| Online Access: | http://hdl.handle.net/2345/bc-ir:107421 |