Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships with SMIs in Brazil

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Braz...

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Bibliographic Details
Main Author: Gaertner, Andressa Ferreira
Format: Others
Published: BYU ScholarsArchive 2018
Subjects:
Online Access:https://scholarsarchive.byu.edu/etd/8800
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=9809&context=etd

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