Deflategate and Image Repair Theory: A Case Study
This study employs qualitative research methods to identify crisis communication strategies utilized by Tom Brady and the New England Patriots during the cheating scandal, Deflategate. Informed by Benoit’s image repair theory, this case study analyzes 14 statements made or released in response to de...
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| Format: | Others |
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BYU ScholarsArchive
2019
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| Online Access: | https://scholarsarchive.byu.edu/etd/7571 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=8571&context=etd |