Is Video Enjoyment Deeper for Those with ADHD?

• Main Author: Milman, Daisy Kristina
• Format: Others
• Published: BYU ScholarsArchive 2017
• Subjects: flow state; eye tracking; saccade; Attention Deficit Hyperactive Disorder; video; enjoyment; Communication
• Online Access: https://scholarsarchive.byu.edu/etd/6677; https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7677&context=etd

To find if video enjoyment was deeper for people with ADHD (attention deficit/hyperactive disorder) than for their non-ADHD peers, subjects with ADHD, and without, had their eye movement tracked during video exposure to determine average saccade rates. I interviewed subjects using pre-tested statements to establish periods of flow state (a measure of enjoyment). Results indicate that there is a deeper sense of enjoyment for people with ADHD, as subjects with ADHD passed a greater average time in flow state during video consumption (27% compared to 21%). Furthermore, the effects of flow state on the eye movement of those with ADHD was much greater than the effects of flow state on the eye movement of the non-ADHD control group. Average saccade rates jumped up 0.15 saccades per second when comparing out-of-flow to in-flow states for the ADHD group, while the average saccade rate for the non-ADHD group increased only 0.03 saccades per second when comparing out-of-flow to in-flow states. This helps further understanding of why people with ADHD consume more screen time than their non-ADHD peers; they may be more inclined to choose video consumption as an activity since the enjoyment they receive from video consumption is deeper and more frequent.