A Readership Study of the Instructor Magazine

• Main Author: Young, Vern Maeser
• Format: Others
• Published: BYU ScholarsArchive 1970
• Subjects: Instructor; Communication; Mormon Studies
• Online Access: https://scholarsarchive.byu.edu/etd/5233; https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6232&context=etd

"The Instructor" magazine of The Deseret Sunday School Union of The Church of Jesus Christ of Latter-Day Saints celebrated its 100th anniversary in 1966. In a message of congratulations to the publication, the First Presidency of the Church pointed to the unique role "The Instructor" performs today in promulgating effective religious teaching. The message stated, "The articles contained therein, the editorials, and the Sunday School supplemental lesson material, have contributed much to the gospel training in the Church. It is a very superior magazine, being unsurpassed by any in its field." Because of this 100th anniversary and the unique role "The Instructor" plays to both the Sunday School organization and the Church as a whole, this study was undertaken.