A Quantitative Analysis of Matthew Cowley's Use of the Illustrative Method of Oral Support

The chief purpose of this analysis is to determine how much Matthew Cowley used the illustrative method of oral support in his public speaking. A minor purpose is to determine the dominant motivating appeals used in his speaking. Such an examination should provide valuable insight for those desiring...

Full description

Bibliographic Details
Main Author: Young, Kenneth Lloyd
Format: Others
Published: BYU ScholarsArchive 1966
Subjects:
Online Access:https://scholarsarchive.byu.edu/etd/5232
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6231&context=etd
Description
Summary:The chief purpose of this analysis is to determine how much Matthew Cowley used the illustrative method of oral support in his public speaking. A minor purpose is to determine the dominant motivating appeals used in his speaking. Such an examination should provide valuable insight for those desiring effective techniques in public speaking situations.