An Analysis of Level of Activity as it Relates to information Source and Two-Step Flow of Communication in a Formal Organization
There is a model of political communication which was developed by Elihu Katz and Paul F. Lazarsfeld, termed the two-step flow of communications theory, which this writer believes applies to the communication process of formal organizations. It is also the opinion of this writer that the two-step fl...
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| Format: | Others |
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BYU ScholarsArchive
1971
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| Online Access: | https://scholarsarchive.byu.edu/etd/5189 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6188&context=etd |