The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75
Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30...
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BYU ScholarsArchive
1976
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ndltd-BGMYU2-oai-scholarsarchive.byu.edu-etd-58872019-05-16T03:13:52Z The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 Louw, Ronald Charl Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating to parents (33 percent) and campus leaders (33 percent). 1976-01-01T08:00:00Z text application/pdf https://scholarsarchive.byu.edu/etd/4888 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=5887&context=etd http://lib.byu.edu/about/copyright/ All Theses and Dissertations BYU ScholarsArchive Christian education California Public relations Mormons Mormonism Education Mormon Studies Public Relations and Advertising |
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NDLTD |
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Others
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NDLTD |
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Christian education California Public relations Mormons Mormonism Education Mormon Studies Public Relations and Advertising |
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Christian education California Public relations Mormons Mormonism Education Mormon Studies Public Relations and Advertising Louw, Ronald Charl The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| description |
Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating to parents (33 percent) and campus leaders (33 percent). |
| author |
Louw, Ronald Charl |
| author_facet |
Louw, Ronald Charl |
| author_sort |
Louw, Ronald Charl |
| title |
The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| title_short |
The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| title_full |
The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| title_fullStr |
The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| title_full_unstemmed |
The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75 |
| title_sort |
public relations practices of directors of institutes of religion of the church of jesus christ of latter-day saints in california, 1974-75 |
| publisher |
BYU ScholarsArchive |
| publishDate |
1976 |
| url |
https://scholarsarchive.byu.edu/etd/4888 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=5887&context=etd |
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| _version_ |
1719184675504652288 |