An Examination of Print Placements: 1995-2008

An Examination of Print Placements: 1995-2008

A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan,...

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Bibliographic Details
Main Author: Francis, Lois Elenore
Format: Others
Published: BYU ScholarsArchive 2009
Subjects:
branded entertainment
print placements
sports sponsorship
Communication
Online Access:https://scholarsarchive.byu.edu/etd/2157
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3156&context=etd
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spelling ndltd-BGMYU2-oai-scholarsarchive.byu.edu-etd-31562019-05-16T03:25:57Z An Examination of Print Placements: 1995-2008 Francis, Lois Elenore A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan, Pokrywczynski and Boyle (1995) determined the potential for exposure to advertising, brands, sponsors and symbols appearing in photographs in Sports Illustrated magazine. This thesis updates and expands the research on print placements through a content analysis of Sports Illustrated from 1995 through 2008. Results showed an increase over time in the number of print placements, and representation of additional product categories when compared with previous research. 2009-07-10T07:00:00Z text application/pdf https://scholarsarchive.byu.edu/etd/2157 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3156&context=etd http://lib.byu.edu/about/copyright/ All Theses and Dissertations BYU ScholarsArchive branded entertainment print placements sports sponsorship Communication
collection NDLTD
format Others
sources NDLTD
topic branded entertainment
print placements
sports sponsorship
Communication
spellingShingle branded entertainment
print placements
sports sponsorship
Communication
Francis, Lois Elenore
An Examination of Print Placements: 1995-2008
description A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan, Pokrywczynski and Boyle (1995) determined the potential for exposure to advertising, brands, sponsors and symbols appearing in photographs in Sports Illustrated magazine. This thesis updates and expands the research on print placements through a content analysis of Sports Illustrated from 1995 through 2008. Results showed an increase over time in the number of print placements, and representation of additional product categories when compared with previous research.
author Francis, Lois Elenore
author_facet Francis, Lois Elenore
author_sort Francis, Lois Elenore
title An Examination of Print Placements: 1995-2008
title_short An Examination of Print Placements: 1995-2008
title_full An Examination of Print Placements: 1995-2008
title_fullStr An Examination of Print Placements: 1995-2008
title_full_unstemmed An Examination of Print Placements: 1995-2008
title_sort examination of print placements: 1995-2008
publisher BYU ScholarsArchive
publishDate 2009
url https://scholarsarchive.byu.edu/etd/2157
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3156&context=etd
work_keys_str_mv AT francisloiselenore anexaminationofprintplacements19952008
AT francisloiselenore examinationofprintplacements19952008
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