An Examination of Print Placements: 1995-2008
A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan,...
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| Format: | Others |
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BYU ScholarsArchive
2009
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| Online Access: | https://scholarsarchive.byu.edu/etd/2157 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3156&context=etd |