Trademarks and Genericide: A Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks
Genericide is the process by which a trademarked term is used generically by the public and ultimately loses its legal trademark protections. The linguistic methods that courts have used to determine whether a given term is in the process of or has undergone genericide have historically relied on di...
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| Format: | Others |
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BYU ScholarsArchive
2021
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| Online Access: | https://scholarsarchive.byu.edu/etd/9332 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=10341&context=etd |