The Roles of Moral Anger, Empathy, and Self-Efficacy in Persuading Prosocial Activism
This study examined how nonprofits can use video narratives to elicit young individuals' emotions and persuade them to support a cause; in particular this study analyzed variables of elicited moral anger, sense of self-efficacy, empathic connection, and prosocial persuasion. Undergraduate parti...
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| Format: | Others |
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BYU ScholarsArchive
2020
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| Online Access: | https://scholarsarchive.byu.edu/etd/9069 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=10078&context=etd |