New developments in product-line optimization

Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that fo...

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Bibliographic Details
Main Author: Hauser, John R. (Contributor)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Elsevier, 2015-10-07T15:22:37Z.
Subjects:
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