What Happens When Evaluation Goes Online? Exploring Apparatuses of Valuation in the Travel Sector

Our research focuses on the fast-changing landscape of contemporary social media where user-generated content is increasingly being used to evaluate a wide range of products and services. The move to online valuations is raising important questions about how valuations change when they are produced...

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Bibliographic Details
Main Authors: Orlikowski, Wanda J. (Contributor), Scott, Susan V. (Author)
Other Authors: Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS), 2014-10-09T17:08:53Z.
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